On Friday 13th of May 2022 I was invited to join Alexey Grigorev in an event organised by DataTalks.Club to talk about Machine Learning in Marketing. It was a really insightful discussion and i would like to thanks the organizers who make it possible. Here is the recording:
Here are some useful links and resources about the subject:
Relevant blog post I have written about the subject:
Books and references to learn more about marketing data science
- Introduction to Algorithmic Marketing. I particular check out the corresponding repository.
- Gerben Oostra: Preventing churn like a bandit | PyData Eindhoven 2019
Some introductory material to bayesian statistics: